Competitor and market digest
One short note each Monday on what your competitors changed and what the trade press said, with a link behind every line. A change that touches open deals goes to your marketing lead first.
The week in your market, down to what touches your deals.
Here’s a typical run, step by step: what automation handles, what the agent does, and the calls that stay with your team.
Step 1 of 5Check the sources
Automation
Visits each page on your list every day and saves what changed since last time: new prices, new pages, new posts.
Spotting that a page changed is a comparison. Knowing whether it matters comes next.
- Web sources
- Change log
~10 hours a month back
Where teams differThe watch list can be three close rivals, or a whole market with suppliers and customers in it.
Step 2 of 5Read what changed
The agent
Reads each change: Orrin moved its mid tier from $50 to $40 a seat, and Fathom posted twelve sales jobs in the Midwest.
A new pricing page might be a font change or a 20% cut. Only reading it tells you which.
- Change log
- Change log
~18 hours a month back
Step 3 of 5Match it to your deals
Automation
Looks up the open deals where Orrin is named as the rival, and finds six, worth about $310,000 together.
Which rival each deal is up against is already a field in your CRM.
- CRM
- Change log
~3 hours a month back
Step 4 of 5Decide what reps hear
Automation
A price cut against six open deals goes to the marketing lead with the page, the old price and the deals.
Once a change is matched to open deals, which ones need a person is plain to see.
Your teamIf it touches open deals
Updates the battlecard with an answer on price and tells the reps on those six deals, or holds off until the change is confirmed.
What reps say about a rival’s price is your positioning. It should come from whoever owns it.
- Change log
- Battlecards
~2 hours a month back
Step 5 of 5Write the note
The agent
Writes the week in a dozen lines, most important first, each with its link, and posts it where sales and marketing read.
Twenty changes a week become a note people finish only if someone ranks them and writes plainly.
- Change log
- Team chat
~8 hours a month back
Where teams differA weekly note is the usual start. Price changes often earn a same-day message of their own.
What changes
Your teams read one short note a week instead of a dozen websites. A change that touches open deals reaches your marketing lead before it reaches the reps.
- 3steps automated
- 2steps for the agent
- 1call kept with your team
Pick any step to see what happens there and why it sits in that lane.
What it could be worth
~41 hours a month back
$27,100 a year in time
For a team following about 12 competitors and 30 trade and review sites, at $55 an hour. We work out yours from your own volumes before you sign.
Let’s build your agentOne proven agent, plugged into how you work.
Every team does this job a little differently, so we set these five with the people who do it today. We’ve done this in dozens of businesses, so we know where teams usually differ and ask about those first.
The agent
Same for every client- Follows the same proven steps
- A person on every exception
- Every decision logged
- Tested on your past work first
- Never changes a battlecard or talk track on its own
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Your systems
Where the work comes in, and where the result goes.
For this agentRivals’ sites, trade press and review pages in, the note out to Slack, Teams or email.
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Your rules
The limits and exceptions it works to.
For this agentWhich rivals and sources, what’s worth a line, and what always goes to a person.
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Your team
Who signs off, and who covers when they’re away.
For this agentYour marketing lead for anything that touches open deals or messaging.
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Your channels
Where your team hears from it.
For this agentA Monday note, and a same-day message for big changes if you want one.
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Your output
What it hands back, in the format you already use.
For this agentA short note with a link on every line, and a log of every change it saw.
Account research and lead scoring are other agents in the catalog. How you position against a rival stays with your team.
The agent, and everything that keeps it working.
- The agentRunning on your systems, under your rules.
- The review screenWhere the exceptions land for your sales and marketing teams.
- Your rulebookYour limits, exceptions and who signs off, in one place, often for the first time.
- A test reportYour past competitor updates, run through it and checked against the number.
- The runbookHow it works, what to check, and what to do if it stops.
- 30 days of tuningAfter it goes live, through a full month of your real competitor updates.
Hours a week your team spends keeping up with competitors. We measure it before we start, and again at day 30.
Live in 3 to 6 weeks. About seven hours of your time.
We do the building. Your side: access, a quarter of the news and notes your team has already shared, and a short weekly check-in.
Then 30 days of tuning, with a short check-in each week, about two hours of yours. At day 30 we show you the number and hand everything over.
It keeps running whether or not we stay.
It runs in your accounts
Your cloud, your systems, and an AI account in your name, billed by the provider at their rates.
Changes in the first 30 days are included
A new rule, a changed limit, someone new signing off. That’s what tuning is for.
After that, your call
Your team edits the rulebook, the care plan covers it, or a bigger change is quoted first.
About this agent.
What stops it passing on rumors?
Does it read paid sources?
Our process isn’t quite like this. Will it still work?
How do we agree the number?
What does it cost to run once it’s live?
Whose news would you want on your desk each Monday?
Tell us how your team handles competitor updates today. We’ll show you this agent on examples like yours, and whether it fits the fixed price.
- 3 to 6 weeksto live, then 30 days of tuning
- $12,500fixed, per agent
- Yours to keepno license fees