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Sales & Marketing agent

Recordings into clips

Short, captioned clips from each webinar and podcast episode, cut in the sizes you post, with a draft post for each. Anything that names a client or shares a number goes to your content lead first.

  • $12,500 fixed
  • Live in 3 to 6 weeks
  • Yours to keep
The review screen for Recordings into clips: four items, three done, and one (Names a client) waiting for the content lead, who is asked: Clip 4 has Theo naming his client, Carver Foods. Clear it to post?
How it works

The best minute of the hour, cut, captioned and ready to post.

Here’s a typical run, step by step: what automation handles, what the agent does, and the calls that stay with your team.

The workflow for Recordings into clips, in 5 steps. It starts with “A recording is saved” and ends with “Clips ready to schedule”. Each step lists what automation, the agent and your team do there.
Recordings into clipsA typical run
Starts withA recording is savedTuesday’s 52-minute webinar lands in your video library: two of your team and a guest, Theo Grant.
Automation: Takes the recording and its transcript from your webinar or podcast tool, with who spoke when.
~2h/mo

Step 1 of 5Get the transcript

  • Automation

    Takes the recording and its transcript from your webinar or podcast tool, with who spoke when.

    Your recording tool already saves both, with a timestamp on every line.

Reads
  • Video library
Writes
  • Content library

~2 hours a month back

The agent: Finds six stretches under 90 seconds that make sense on their own: a clear story, a strong opinion, a useful how-to.
~24h/mo

Step 2 of 5Find the moments

  • The agent

    Finds six stretches under 90 seconds that make sense on their own: a clear story, a strong opinion, a useful how-to.

    A good clip starts clean and lands a point. Finding one means following the conversation, not counting words.

Reads
  • Content library
Writes
  • Content library

~24 hours a month back

Where teams differSome teams want three polished clips an episode. Others want a dozen quick ones to see what lands.

Automation: Cuts each clip on its timestamps, crops it for vertical and square, and adds captions in your brand style.
~32h/mo

Step 3 of 5Cut and caption

  • Automation

    Cuts each clip on its timestamps, crops it for vertical and square, and adds captions in your brand style.

    Once the start and end are chosen, cutting, cropping and captioning follow your template every time.

Reads
  • Content library
Writes
  • Content library

~32 hours a month back

Where teams differSizes vary: vertical for short video, square for LinkedIn, an audiogram for a podcast feed.

Automation: Any clip naming a client, a price or a number the guest shared goes to the content lead before it joins the calendar.
IfYour team: Checks with Theo that Carver Foods is happy to be named, or has the clip trimmed so the name is left out.
~3h/mo

Step 4 of 5Check before sharing

  • Automation

    Any clip naming a client, a price or a number the guest shared goes to the content lead before it joins the calendar.

    Names and figures are easy to spot in a transcript, so which clips need a second look is clear.

  • Your teamIf it names a company

    Checks with Theo that Carver Foods is happy to be named, or has the clip trimmed so the name is left out.

    Naming someone else’s business in public needs their yes. That’s a relationship call for a person.

Reads
  • Content library
Writes
  • Content library

~3 hours a month back

The agent: Writes a short title and a post for each clip in your voice, with a link to the full recording.
Automation: Adds the clips and their posts to your content calendar as drafts, a few days apart, for the content lead to schedule.
~12h/mo

Step 5 of 5Draft the posts

  • The agent

    Writes a short title and a post for each clip in your voice, with a link to the full recording.

    A post has to say why the clip is worth a minute of someone’s time, in words your audience uses.

  • Automation

    Adds the clips and their posts to your content calendar as drafts, a few days apart, for the content lead to schedule.

    How far apart posts go is a setting, like two days between clips from one recording.

Reads
  • Content library
Writes
  • Content calendar

~12 hours a month back

Ends withClips ready to scheduleSix captioned clips with a title and a post each, sitting as drafts in your content calendar.
Total~73h/mo

What changes

Each recording turns into a handful of captioned clips with a draft post for each. A clip that names a client or shares a number waits for your content lead.

  • 4steps automated
  • 2steps for the agent
  • 1call kept with your team

Pick any step to see what happens there and why it sits in that lane.

What it could be worth

~73 hours a month back

$43,800 a year in time

For a team recording about 8 webinars and podcast episodes a month, at $50 an hour. We work out yours from your own volumes before you sign.

Let’s build your agent
What we customize with you

One proven agent, plugged into how you work.

Every team does this job a little differently, so we set these five with the people who do it today. We’ve done this in dozens of businesses, so we know where teams usually differ and ask about those first.

The agent

Same for every client
  • Follows the same proven steps
  • A person on every exception
  • Every decision logged
  • Tested on your past work first
  • Never posts or schedules anything on its own
  1. Your systems

    Where the work comes in, and where the result goes.

    For this agentRecordings from your webinar, podcast or video tool in, clips into your content library.

  2. Your rules

    The limits and exceptions it works to.

    For this agentClip length, sizes, caption style, and what always needs a second look.

  3. Your team

    Who signs off, and who covers when they’re away.

    For this agentYour content lead for clips that name anyone, and the guest if you’ve promised them a look.

  4. Your channels

    Where your team hears from it.

    For this agentSlack or Teams when clips are ready, drafts in your content calendar.

  5. Your output

    What it hands back, in the format you already use.

    For this agentCaptioned clips in the sizes you post, each with a title and a draft post.

It cuts clips and drafts posts. Scheduling, posting and what you publish stay with your team.

What you get

The agent, and everything that keeps it working.

  • The agentRunning on your systems, under your rules.
  • The review screenWhere the exceptions land for your marketing team and the content lead.
  • Your rulebookYour limits, exceptions and who signs off, in one place, often for the first time.
  • A test reportYour past recordings, run through it and checked against the number.
  • The runbookHow it works, what to check, and what to do if it stops.
  • 30 days of tuningAfter it goes live, through a full month of your real recordings.
The number we agree

Days from a recording to clips ready to schedule. We measure it before we start, and again at day 30.

How we get there

Live in 3 to 6 weeks. About seven hours of your time.

We do the building. Your side: access, a quarter of recordings and the clips you posted from them, and a short weekly check-in.

  1. Before kickoff

    We send the access checklist.

    You, 2 hours. Access, an owner, and a quarter of recordings and the clips you posted from them.

  2. Weeks 1 to 2

    We connect your systems and set it up.

    You, 1 hour. Walk us through your rules.

  3. Weeks 2 to 4

    We test it on your past recordings.

    You, 1 hour. Review what it flagged.

  4. Weeks 3 to 6

    It runs beside your team, then goes live.

    You, 1¼ hours. Work from the review screen.

Then 30 days of tuning, with a short check-in each week, about two hours of yours. At day 30 we show you the number and hand everything over.

After it’s live

It keeps running whether or not we stay.

  • It runs in your accounts

    Your cloud, your systems, and an AI account in your name, billed by the provider at their rates.

  • Changes in the first 30 days are included

    A new rule, a changed limit, someone new signing off. That’s what tuning is for.

  • After that, your call

    Your team edits the rulebook, the care plan covers it, or a bigger change is quoted first.

Questions

About this agent.

Does it change what anyone said?
No. It cuts on natural pauses and never splices words together. Captions are checked against the audio, and a moment that needs its context to be fair is left out.
What about our guests?
If you’ve promised guests a look before anything goes out, that step goes in the workflow, and their clips wait for their yes.
Our process isn’t quite like this. Will it still work?
That’s the usual case. The job looks the same in most businesses, but the details never do. We map how your team does it today, then set the rules, systems and approvals to match. That’s what most of the 3 to 6 weeks are for.
How do we agree the number?
Together, before any work starts. For this agent it’s the days from a recording to clips ready to schedule. We measure it before we start, and again at day 30.
What does it cost to run once it’s live?
Hosting and AI, paid straight to the providers, not through us. It usually runs 5x to 25x cheaper than doing the same work by hand, and we work out your figure from your real volumes before you sign.

Already running webinars or a podcast?

Tell us how your team handles recordings today. We’ll show you this agent on examples like yours, and whether it fits the fixed price.

New to Switchboard Agents? How it works, what’s included, and what it costs.
  • 3 to 6 weeksto live, then 30 days of tuning
  • $12,500fixed, per agent
  • Yours to keepno license fees
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Switchboard Agents$12,500 fixed · live in 3 to 6 weeks How it works Let’s build your agent